nnovative Retail Concepts Pvt Ltd (“IRCPL”) is the licensed owner of the brand bigbasket.com and the website bigbasket.com (”The Site”) from Supermarket Grocery Supplies Pvt Ltd (“SGSPL”). IRCPL respects your privacy. This Privacy Policy provides succinctly the manner your data is collected and used by IRCPL on the Site. As a visitor to the Site/ Customer you are advised to please read the Privacy Policy carefully. By accessing the services provided by the Site you agree to the collection and use of your data by IRCPL in the manner provided in this Privacy Policy.
As part of the registration process on the Site, IRCPL may collect the following personally identifiable information about you: Name including first and last name, alternate email address, mobile phone number and contact details, Postal code, Demographic profile (like your age, gender, occupation, education, address etc.) and information about the pages on the site you visit/access, the links you click on the site, the number of times you access the page and any such browsing information.
IRCPL will collect personally identifiable information about you only as part of a voluntary registration process, on-line survey or any combination thereof. The Site may contain links to other Web sites. IRCPL is not responsible for the privacy practices of such Web sites which it does not own, manage or control. The Site and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone's past visits to the Site.
IRCPL will use your personal information to provide personalized features to you on the Site and to provide for promotional offers to you through the Site and other channels. IRCPL will also provide this information to its business associates and partners to get in touch with you when necessary to provide the services requested by you. IRCPL will use this information to preserve transaction history as governed by existing law or policy. IRCPL may also use contact information internally to direct its efforts for product improvement, to contact you as a survey respondent, to notify you if you win any contest; and to send you promotional materials from its contest sponsors or advertisers. IRCPL will also use this information to serve various promotional and advertising materials to you via display advertisements through the Google Ad network on third party websites. You can opt out of Google Analytics for Display Advertising and customize Google Display network ads using the Ads Preferences Manager. Information about Customers on an aggregate (exlcuding any information that may identify you specifically) covering Customer transaction data and Customer demographic and location data may be provided to partners of IRCPL for the purpose of creating additional features on the website, creating appropriate merchandising or creating new products and services and conducting marketing research and statistical analysis of customer behaviour and transactions.
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